THE RUMBLES OF A GROWLER
Back in the 1800s, the most common container used to get beer from the local watering hole was a 2 quart galvanized or enamel pail. Sure, people used pitchers, jars, jugs and whatever else they could find, but those small steel pails were the main carrying vessel. Bartenders would dispense brew into the pail and Mr. or Mrs. Barley would close it with a lid and then hike home with the pail. We all know beer is carbonated, and it would release carbon dioxide as it sloshed to and fro inside the pail in the back of the Model T. The build up of carbon dioxide would create a rumbling noise as it escaped the inevitably leaky seal. This rumbling growl is what many believe to be the origin of the word "growler" to describe a container for carrying beer.
Another theory surmises that the name came from the constant conflict between the bartenders that filled a two quart pail and the customers that wanted the beer straight up to the rim - causing a lot of growling. Whatever the true story is, the term "growler" is becoming more and more common as breweries of all sizes are cutting the middleman and selling directly to the customer.
RUSH THE GROWLER, KID
You know what it's like to pour yourself a beer after a long day of grinding work, right? Sometimes, you get lazy though, right? Folks in early 20th century knew what hard work was all about, but also knew how to use their resources. Many parents would send out their kids with a pail to run to the corner pub, grab a pail full of tasty brew, and rush home in time for a pint or two before bed. It wouldn't fly now, but back then kids would be proud to "rush the growler" for their dad. Oh, the good ol' days.
OTTO BRINGS IT BACK OLD SCHOOL
In the 50s and 60s, people were using waxy cardboard takeout containers instead of galvanized pails. For obvious reasons, these containers didn't last long and by the late 60s they lost popularity. The use of that generation's version of a growler seemed to disappear as cans and bottles became the default method of buying and consuming beer.
1989 marked the birth of the new generation of growlers. A man by the name of Charlie Otto from the Otto Brothers Brewing Company wanted to find a way for local beer lovers to take beer home. His father remembered lugging pails filled with beer back from the local pub. Yada yada yada (Seinfeld reference, anyone?), and a few months later Charlie had come up with the first generation of 64 oz glass jugs. The modern microbrew growler was born.
OLD SCHOOL MEETS NEW SCHOOL
Micro breweries, craft brew and home brewing have all taken off in the last decade, and interest in beer growlers has continued to soar. There are many different types of growlers and it is easy to find one that matches your style. We here at North City Growlers are proud to offer a curated selection of the best growlers out there! Find one that matches your personality and style. Cheers and happy growlin'!